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Stanford University Graduate School of Business Research Paper No. (2020), Can Open Innovation Survive? Imitation and Return on Originality in Crowdsourcing Creative Work. John (2020), From Sweetheart to Scapegoat: Brand Selfie-Taking Shapes Consumer Behavior, Harvard Business School Working Paper, No. Hofstetter, Reto, Gabriela Kunath, and Leslie K. (2011), How Should We Measure Consumers’ Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches, Journal of Marketing Research, 48(1), 172-184. (+ Equal contribution). Miller, K.+, Hofstetter, R.+, Krohmer, H., Zhang, J. (2013), Social ties and user-generated content: Evidence from an online social network, Management Science, 59 (6), 1425-1443. (2017), Temporary sharing prompts unrestrained disclosures that leave lasting negative impressions, Proceedings of the National Academy of Sciences (PNAS), 114(45), 11902-11907. (2019). Mapping the Ethicality of Algorithmic Pricing: A Review of Dynamic and Personalized Pricing. Seele, P., Dierksmeier, C., Hofstetter, R., & Schultz, M. (2020). Constraining Ideas: How Seeing Ideas of Others Harms Creativity in Open Innovation, Journal of Marketing Research. His teaching was recently recognized by the Crédit Suisse Best Teaching Award. He teaches courses related to General Marketing, Digital Marketing, Pricing, Quantitative Marketing, Marketing Analytics and Data Science. His research has been published in top-tier academic journals, including the Journal of Marketing Research, Management Science, Journal of Business Ethics, International Journal of Research in Marketing, Journal of Product Innovation Management or the Proceedings of the National Academy of Sciences and has been featured by Forbes, Harvard Business Review, or National Geographic. Professor Hofstetter’s current research focuses on digital consumer behavior, social media, influencer marketing, crowdsourcing, open innovation, digital self-presentation, -reporting and disclosure. Gallen. He visited the Wharton School and Stanford University as part of his research. Before Lucerne, he was Associate Professor at the Università della Svizzera italiana (USI) and Assistant Professor at the University of St. Professor Hofstetter is currently a Professor of Marketing at the Faculty of Economics and Management of the University of Lucerne. Professor Reto Hofstetter received a PhD, MA, and BA in business administration and economics from the University of Bern Switzerland, and also a BA in computer science from the University of Applied Sciences of Bern.